Lou is a traditional house of the Benuaq Dayak tribe which represents Dayak human cultural values regarding family and community life. This reasearch is a critical analysis of traditional houses, gender roles, and media in cultural tourism. The paper adopts interpretation methods for data analysis. The data was collected through direct object observation and online media data search. Findings described that Lou Dayak Benuaq has become a touristic art media with Bawin Dayak as a tourist art service. Based on the results of the analysis, cultural artifacts in the form of lou have undergone decentralization. Lou has become a touristic art that has undergone the art of acculturation culture or pseudo-traditional art which contains commercial values that place Bawin Dayak as a cultural charm.
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